FIZIQUE is passionate about one thing..."Getting people fit for life"


Medi-IQ was established in 2005. The business started out with a focus on Body Composition Assessments, and later developed into importing and manufacturing fitness products. We started from 4 products and grew to over 4,000 products.

In 2013 we opened our own production facility in Honeydew, Johannesburg from where we manufacture all our agility equipment and a large portion of our strength, rehab and functional training equipment.

On 31 January 2014, the business was re-branded - and in future will be known as FIZIQUE. The business has grown from strength to strength, and in 2018 launched FIZIQUE Kids - education and movement equipment for kids...making FIZIQUE a one-stop-shop for all your fitness and movement equipment.

On 1 July 2019, the business ownership and management transferred to a passionate family with dynamic skills and a desire to continue the mission of keeping people FIT FOR LIFE. The company continues the legacy built since 2005 with the same passion and energy that has served its consumers so well over the years.



Picture of Paul Dallas

CEO: Paul Dallas

Health and fitness has been the focus of my life, starting as a junior school swimmer and going on to provincial and international competition and later as a coach. Fizique offers me the opportunity to bring my decades of management experience in the health and beauty industry to bear in building the Fizique brand and leading our experienced, passionate team in serving you with the equipment and knowledge you require to be FIT FOR LIFE


Cheryl Dallas Picture Fizique


Health and fitness is key to a successful life, and is a passion of mine. For many years I was active in the Ballet Community and ran a successful Ballet School. I have had a keen interest in and participated at various levels in gymnastics, athletics, hockey and netball. My role is to ensure that the administrative and financial part of the Fizique business is healthy. My years of experience in teaching and administration are used to ensure that the Fizique team provides the fitness industry with service excellence.



I have a passion for pushing my body and mind into becoming the best possible version of myself. I strive to play a vital role in the Fizique business by bringing my knowledge and passion into the sales and research and development of new products. I encourage strong partnerships between the Fizique business and its suppliers and customers. I love nothing more than seeing and hearing how our customers get value from what this great business has to offer.